When You Search Yahoo!, You’re Searching Google
Okay, Yahoo! is known for its high-quality and well-organized Web directory.
But when you use Yahoo!’s Web Search feature, you bypass the directory
entirely and instead retrieve results supplied by a third-party search engine.
That’s right. When you use the search box on Yahoo!’s home page, you’re not
searching Yahoo!—you’re searching Google.
For some time now, Yahoo! has supplemented its directory listings with results
from a partner search engine. Early on, Yahoo! offered results from the Inktomi
search engine. Today, Yahoo! uses results provided by Google.
The contract that Yahoo! has with Google is not open-ended, which means
that when the current contract expires, it’s possible that Yahoo! might go
with a different search index provider—such as Inktomi, which Yahoo! purchased
in March of 2003, or AllTheWeb or AltaVista, which Yahoo! acquired
later the same year. So it wouldn’t take a great stretch of the imagination to
Okay, Yahoo! is known for its high-quality and well-organized Web directory.
But when you use Yahoo!’s Web Search feature, you bypass the directory
entirely and instead retrieve results supplied by a third-party search engine.
That’s right. When you use the search box on Yahoo!’s home page, you’re not
searching Yahoo!—you’re searching Google.
For some time now, Yahoo! has supplemented its directory listings with results
from a partner search engine. Early on, Yahoo! offered results from the Inktomi
search engine. Today, Yahoo! uses results provided by Google.
The contract that Yahoo! has with Google is not open-ended, which means
that when the current contract expires, it’s possible that Yahoo! might go
with a different search index provider—such as Inktomi, which Yahoo! purchased
in March of 2003, or AllTheWeb or AltaVista, which Yahoo! acquired
later the same year. So it wouldn’t take a great stretch of the imagination to